Newsbriefs Part V: Hudson Bay Company to Rewrite Own History

Found­ed in 1670, back when Cana­da was pro­nounced ‘Kana­ta,’ the beaver was the King of the preda­tors and the British and French mocked each oth­er with slurs like: “Aha, you have a fun­ny accent!’ A small HBC rose to become what it has been for more than three cen­turies: a Cana­di­an bea­con, a sym­bol of nation­al pride, and as of late a com­pa­ny who sold out to an Amer­i­can dandy with a few bil­lions burn­ing a hole in his pant pock­et.

When the world is your oys­ter,’ said new HBC own­er Jer­ry Zuck­er after the $1.5 bil­lion pur­chase, ‘you can get bored of oys­ter juice pret­ty quick­ly.’ When asked what the fuck he meant Zuck­er replied, ‘I decid­ed to start buy­ing his­to­ry! I am a genius!’ When pressed to stop smok­ing mar­i­jua­na on inter­views, Mr. Zuck­er fur­ther explained, ‘Now that I own the HBC group, I am offi­cial­ly chang­ing its place in his­to­ry, and I am writ­ing myself in it.’

After ask­ing Mr. Zuck­er for a few tokes of what was obvi­ous­ly good cannabis; he con­tin­ued, ‘they spread insa­tiably far and wide and with­out mer­cy; they were the Star­bucks of your ear­ly nation. But its his­to­ry is a sleep­er; there are no car chas­es and noth­ing ever blows up good. I am going to change all that.’ After a few min­utes, it all start­ed mak­ing sense. ‘That’s some good shit, Sir,’ said this reporter.

Through­out its his­to­ry, HBC rep­re­sent­ed Cana­da as a mosa­ic of over­priced wet, smelly furs to just over­priced cloth­ing today. ‘That’s great and good, but I thought for exam­ple, what if HBC employ­ees trav­elled through Cana­da in heli­copters as ear­ly as the 1700’s? That makes sense to me, I always want­ed to be live in the 1700’s and I AM a cer­ti­fied pilot. I have tons of changes in mind, like why didn’t fur traders use machine guns? They are awe­some! If they had used them they would have fought com­pe­ti­tion off more eas­i­ly. If that had been the case, then maybe I would not have been able to buy HBC now. Woah, chick­en and the egg man, chick­en and the egg…’

Watch for HBC’s revised his­to­ry to hit HBC’s books sec­tion as ear­ly as this sum­mer.

–This and all News­briefs have been pub­lished at the Uni­ver­si­ty of Toron­to’s satir­i­cal news­pa­per The Toike Okie, and/or the even more twist­ed Bruck­News e‑zine.–

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