It has been two years ago, already? Time indeed does fly by. It was two short years ago I was fortunate enough to help a friend to start off a project she had wanted to do for a long time. ‘Start an online travel magazine!’ she said, with people from all over the world contributing their experiences through both photography and written articles.’But with a focus in photography.’ It sounded like an amazing idea, just a few pieces of the puzzled needed to be set in place. She got to work.
First, a name, a catchy name was needed. She brainstormed and researched but nothing jumped up at her or like most of us, who have ever bought domain you find that most of the easiest and straightforward names -which online are your literal identity, have long, long ago been taken. As such, sometimes it tends to be quite hard finding just that right name. No one wants to slap two word together simply because they have not used by anyone else. So, like many things in history, the name found her, in this case in the way of her brother who just casually happened upon the idea of using a ‘compass.’ Fair enough, the idea of travelling and the use of compasses is as old as honeys and bees but without the buzzing and stinging. Then we hit some online search engines for a few play on words to see what was available on the interwebs and just like that, The Compass Culture was born. Then she hurried to register the name before some moron bought the domain first and used it to sell porn. Seriously, it happens!
Just like in any project, there is a time for planning and there is a time when you just have get to it –hopefully after the planning sessions are done, prim and proper, or course– and planning she did and with the help of her brother aka: her Art Director, the site was up in no time and ready to carve itself a chunk of the internet! And… then nothing happened.
Content was needed and I was lucky enough to be one of the first people to submit some articles from a recent European trip to Spain and France, which eventually they also found their way back to my blog. Then soon, with a lot of advertising from her part, whether it was online on sites like Craig’s List, Facebook, Kajiji and in the real world like Universities posting boards to let the word out to writers and photographers alike the site, like a flower, began flourishing. Not to mention she was then an editor in her own right! Which is never as easy as people think, but not too shabby for a side project. As I always say, "you want to be somebody? Don’t wait for someone to give you the job! Create it first and then just put yourself in the position." It’s not easy but so she did. She jumped right into it. The picture at the bottom left, was her first cover. Although I do like the contrast of both of them.
And so, fast forward two years and 90 articles later from just about every corner of the world, she unfortunately, due to time constrains decided to close shop. Which is sad to hear, however one cannot deny that a lot must have been learned from the experience which I am sure will help her to land that next job she wants. Shortly the site will be turned into an article repository, which sounds more than fair that at least the project leaves a legacy for all the writers who contributed and as a tool for them to still display and advertise their work. I wish you the best on your next project. Well done!
