The Coca Cola Case: When Goliath Is Anxious

Coca-Cola is a North American media darling and is currently the brand most recognized in the entire world. A friendly, bright & perennial brand, normally associated with having a good time with good friends. They have spend hundreds of millions of dollars to achieve this very goal. So very far removed from the reality of this media empire’s hundreds of alleged kidnappings, torture and murder of union leaders who tried to improve working conditions in Colombia, Guatemala and Turkey.